ABOUT 

Roncal is a San Francisco Bay Area-based inventor, photographer, and enterprise software executive. Roncal began as an advertising and commercial photographer before transitioning to enterprise software sales and product marketing.He's the author of several photography imaging patents, co-founded two early computer-photography companies, and today, is an advocate and evangelist of Modern Pictorialism, a style of photography influenced by the earlier Pictorialist movement made famous by photographers such as Alfred Stieglitz, Adolf Fassbender, Imogen Cunningham, Robert Demachy, and many others.

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